Elevating a hidden industry champion into the spotlight
CETOTEC
BRAND RELAUNCH
Cetotec is a leading German engineering company in the field of vinegar and fermentation production technology. With over 25 years of experience, Cetotec supplies advanced production plants from lab to industrial scale worldwide. For their anniversary we redesigned their digital brand experience to better represent brand, products and services in an interactive, modern way that reflects the company's innovative identity.
Agency – DIO Studios
Client – CETOTEC
Services – Branding, UX, UI, Photography, 3D Rendering, Development
2023
DIGITAL BRAND REFRESH
The overall branding was expanded to include assets and colours for digital use, and new product renderings and photography were produced. Due to the complex nature of Cetotec's products and services, it was important to easily communicate the entire value chain to the user. Consequently, the experience is built around interactive animations to showcase the vinegar production process from start to finish and highlight key products.
Product configurator
Early in the project, we identified a need from CETOTEC's sales department for a way to generate pre-qualified leads through the new website. We addressed this need with a bespoke product configurator, allowing potential customers to enter their production requirements and receive an initial product recommendation to be passed on to the CETOTEC sales department.
100+ NEW VISUAL ASSETS
We created over onehundred new visual assets for the brand relaunch to highlight the technical features of all the products. This included high resolution product shots, photography as well as 3D animations.
Photography
Responsibilities
Project Management
Creative Direction
Concept & UX Design
Lead & Execution
TEAM
User Interface Design
Photography
3D Renderings